The old expression "all our wood behind one arrow" was actually "one of President and CEO Scott McNealy's favorite quotes", which Sun used as a marketing campaign slogan and in presskits around 1990.
Sun even produced a TV commercial in which an arrow that presumably had all of Sun's wood behind it whooshed through the air and hit the bull's eye of a target. (Nobody at Sun ever knew what the target was, but by golly they all knew which arrow to put their wood behind.)
Photo of Scott McNealy in his office at Sun with a huge Cupid's Span style wooden arrow through his window, and a small Steve Martin style wooden arrow through his head:
>Sun's Workstations Still Shine, But Rivals Cloud The Outlook
>Daily Gazette - Nov 10, 1991
>Associated Press (Google News Archive)
>Sun touts an "all the wood behind one arrow" slogan, meant to describe a company focused on one goal - workstations. As an April Fool's joke in 1990, Sun employees built a 60-foot-long arrow in McNealy's office with the point going out the window.
Phrase: more wood behind, all the wood behind one arrow
If you have native code that wants to access a database, not round trip though Java, and not incur the size hit of shipping a separate copy OR (and this is key) want your Java code to be able to read the same database without writing your own Java->JNI SQLite wrapper.
DonHopkins on June 12, 2017 | next [–]
The old expression "all our wood behind one arrow" was actually "one of President and CEO Scott McNealy's favorite quotes", which Sun used as a marketing campaign slogan and in presskits around 1990.
https://web.archive.org/web/20080515194354/http://www.sun.co...
Sun even produced a TV commercial in which an arrow that presumably had all of Sun's wood behind it whooshed through the air and hit the bull's eye of a target. (Nobody at Sun ever knew what the target was, but by golly they all knew which arrow to put their wood behind.)
Photo of Scott McNealy in his office at Sun with a huge Cupid's Span style wooden arrow through his window, and a small Steve Martin style wooden arrow through his head:
https://findery.com/johnfox/notes/all-the-wood-behind-one-ar... [sorry, link broken, not on archive.org]
>Sun's Workstations Still Shine, But Rivals Cloud The Outlook
>Daily Gazette - Nov 10, 1991
>Associated Press (Google News Archive)
>Sun touts an "all the wood behind one arrow" slogan, meant to describe a company focused on one goal - workstations. As an April Fool's joke in 1990, Sun employees built a 60-foot-long arrow in McNealy's office with the point going out the window.
Phrase: more wood behind, all the wood behind one arrow
https://listserv.linguistlist.org/pipermail/ads-l/2011-Septe...