Yeah, that definitely seems to be a big part of it. And I don’t understand. Okay so your company is the target of some activists on Twitter for a few days. End of the world? Maybe I just can’t understand what it’s like to lead a big company.
Just abut the only company to handle one of these situations in a way that seems rational to me is Trader Joe’s. Some people on Twitter decided that having a burrito labeled “Trader Jose” was a horrendous form of cultural appropriation and demanded the company change all products with this kind of word play in branding. TJ’s considered it and just basically said “no, move along” and the whole woke twitterverse moved on to some other target.
Just abut the only company to handle one of these situations in a way that seems rational to me is Trader Joe’s. Some people on Twitter decided that having a burrito labeled “Trader Jose” was a horrendous form of cultural appropriation and demanded the company change all products with this kind of word play in branding. TJ’s considered it and just basically said “no, move along” and the whole woke twitterverse moved on to some other target.
https://www.google.com/amp/s/sanfrancisco.cbslocal.com/2020/...