Since this is just rumor, we probably don't know what the actual deal amount would have been after said and done, but probably more than they are getting with Fitbit.

I tell you, I feel for their CEO Eric Migicovsky.

SV lore is strong on how Mark and Larry&Sergey turned down offer after offer that in retrospect makes them look like prescient leaders and underdogs-turned-heroes. These are the stories that movies are made out of.

And how can you not want to follow in those footsteps?

And then you hand your company over at a fire-sale price, and for the rest of your life keep thinking... 700M... 700M... ugg it hurts.