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Going to my IE right now to activate it, I have to say this is a janky solution. It opens the Add-ons window, where you can see you have no Tracking Protection Lists. Then you can click to browse the add-on gallery for them, and then you have to scroll down and pick a list from a set of options.

While this is flexible, open, and that's all good, the lack of a common sense default and a multi-step setup process is probably why like... even I am not using this right now.

If Apple does this by default, it's gonna make a huge dent in Google Analytics' numbers, whereas probably almost nobody uses the feature in IE.



If you're interested, I created and maintain a tracking protection list based on the Ghostery and Disconnect filter lists. It's concise, fast, and better than anything in the IE gallery. https://amtopel.github.io/tpl/


IE isn't really a browser I use heavily personally. Has Microsoft carried the feature forward to Edge, or are they relying on extensions from the Store for that?


They discontinued it in Edge, unfortunately.


But you can install extensions like ghostery that so the same things in edge


But you shouldn't have to install extensions to do this..


"it's gonna make a huge dent in Google Analytics' numbers".

Very unlikely, since almost nobody uses desktop Safari.


This feature will surely show up in iOS Safari, which would have a big impact.



Lol.


It’s obviously not true that nobody uses Safari on Apple’s laptops and desktops.

Apple’s Mac sales have doubled since 2008 and is in the top 5 when it comes to PC shipments: http://www.asymco.com/2016/11/02/wherefore-art-thou-macintos...

Shipping ~30 million Macs a year certainly isn't almost nobody.


He isn't talking about the number of macs sold though. Market share of Desktop Safari according to NetMarketShare [0] in May 2017 was 3.56%.

[0] : https://www.netmarketshare.com/browser-market-share.aspx?qpr...


Web advertising is such a cutthroat and low margin business that having 2–3% of all browser users become untrackable is a big deal.

Safari on iOS obviously has significantly higher market share on mobile and the intelligent tracker blocking is part of iOS 11 beta.


Yes, it will be a big deal when it comes to mobile.




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