What no one want to do was read the law. I actually had to do that, and how you dealt with it depended on your mindset. It was pretty clear that you could just disable all tracking and you'd be fine. If you wanted to use 3rd party tracking, using cookies, you'd need consent.
Because people wouldn't give up Google Analytics, targetted ads and "re-targetting" they opted of silly pop-ups, often delivered by a 3rd. party that will scan your site to keep track of all the data collectors your marketing department added without considering the users privacy.
The GDPR is written the way it is because companies refuse to accept the intentions of the cookie law, and choose to look for loopholes. At least that's my take.
Because people wouldn't give up Google Analytics, targetted ads and "re-targetting" they opted of silly pop-ups, often delivered by a 3rd. party that will scan your site to keep track of all the data collectors your marketing department added without considering the users privacy.
The GDPR is written the way it is because companies refuse to accept the intentions of the cookie law, and choose to look for loopholes. At least that's my take.