The numbers in this article, and in the WSJ article aren't very clear.
40% of the merchants say they wouldn't do it again.
66% said they were profitable. This means some of these profitable merchants would not do it again.
32% said they were not profitable. We don't now how many of these would not do it again.
Of course, their is no information regarding the actual businesses themselves. A suffering business using GroupOn probably has a good chance of suffering afterwards. Advertising, whether through radio, GroupOn, or other sources, isn't a magic bullet.
40% of the merchants say they wouldn't do it again. 66% said they were profitable. This means some of these profitable merchants would not do it again. 32% said they were not profitable. We don't now how many of these would not do it again.
Of course, their is no information regarding the actual businesses themselves. A suffering business using GroupOn probably has a good chance of suffering afterwards. Advertising, whether through radio, GroupOn, or other sources, isn't a magic bullet.