HBOMax has such a horrible branding strategy, discovery features, and rollout that I wonder how much this will matter longer term to their subscribers.
Like HBOMax already has perhaps the largest deepest catalog of movies, yet have struggled to find adopters dues to confusion about all the HBO* and confusion about what even is included in the app due to terrible organization and discovery features.
It's truly moronic. I cannot imagine what the discussion was like in those meetings, but it sure seems like it fits the "guy gets thrown out of the window" meme format where you can imagine all the HBO streaming leaders sitting around the roundtable and one dude's like "What if we just had... one app?".
It made sense when I listened to the “How I built it” podcast with Steve Case and AOL which discusses how truly terrible Time Warner is. So many fiefdoms. Rife Design by committee...
Like HBOMax already has perhaps the largest deepest catalog of movies, yet have struggled to find adopters dues to confusion about all the HBO* and confusion about what even is included in the app due to terrible organization and discovery features.