Given X10's sort of prominent history in the home automation world and its relationship to a lot of reputable companies, I'm really curious what the story is of how X10 Inc itself went for such a sketchy advertising campaign. X10, the protocol, was heavily backed by major home technology companies like Ademco (now Honeywell), GE, NuTone, etc. X10 Inc is a direct descendant of BSR in Scotland, the original marketer of X10, and was founded by the same people.
It seems like it must have tarnished the X10 brand for the other manufacturers, although perhaps that explains why GE home security systems on the late end of the X10 era manage to describe the X10 features and functionality without ever once saying "X10"... although I more assume it's because they didn't necessarily want people to realize they could buy cheaper X10 devices at RadioShack, rather than through their alarm dealer.
It seems like it must have tarnished the X10 brand for the other manufacturers, although perhaps that explains why GE home security systems on the late end of the X10 era manage to describe the X10 features and functionality without ever once saying "X10"... although I more assume it's because they didn't necessarily want people to realize they could buy cheaper X10 devices at RadioShack, rather than through their alarm dealer.