Indeed. Ron Amadeo has done a lot of in-depth coverage of Google's RCS push the past few years, and he brings up some very good points I didn't see talked about much. Here's the latest article about Google's new campaign:
I said in another comment that Google continuing to call RCS a "standard" is disingenuous. What they're really pushing for is Apple implementing Google's proprietary fork of RCS, where most messages are routed through their own servers. That doesn't sound like a standard to me and I don't see why Apple would/should go for that.
It’s also telling how they punted on the things people want like support for all of their devices or need, like E2E for all chats rather than just one on one.
Imagine an alternate universe where they backed a dump truck full of cash over to the Signal Foundation and said “hire all of the developers you need to make first-class desktop clients and add federation for people willing to meet CA-level requirements. We’ll ship integration in Messenger and Gmail this year.” Apple would have a lot more pressure from something which is open and better rather than a marketing play for a Google subsidiary.
https://arstechnica.com/gadgets/2022/08/new-google-site-begs...
I said in another comment that Google continuing to call RCS a "standard" is disingenuous. What they're really pushing for is Apple implementing Google's proprietary fork of RCS, where most messages are routed through their own servers. That doesn't sound like a standard to me and I don't see why Apple would/should go for that.