These invoices aren’t issued up front. The marketing copy gets ugly and confusing.

The fees are required to be listed 'at the point of sale' not on advertising. Basically they have to tell you at signup what they are going to charge you. Seems like an extremely reasonable requirement.

So treat them like any other business expense and simplify pricing. They don't list the costs of their data centers, employees, etc. Pricing transparency >> marketing copy.

It doesn’t sound like these are like any other expense though. Comcast doesn’t control them.

Why does that matter? Pricing should be easy to understand for customers.

In places like Europe telcos are able to do it just fine. What you see is what you pay.

Why would a bill be a problem? Is this not about upfront advertising?

It's not about advertising.

> The rules require broadband providers to display, at the point of sale, labels that show prices, including introductory rates, as well as speeds, data allowances, and other critical broadband service information.