Excellent article; thank you for sharing. It dates back to 2005, and the following caught my eye:
> PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate.
Alas, the days of "bloggers are more authentic than the print media" are long gone. The PR people are now everywhere: blogs, social media, messaging apps, movies, OTT series etc. The "crap" pervades all media, not just print. The PR has indeed mutated as predicted.
Basically, the general guidance in this post now applies to _anything_ you read.
It’s quite sad to read him talk in 2005 about how online content was so authentic and not PR spam :/
I wonder if there will be another new type of media technology that will go through this same evolution, or if “authentic” content will gather somewhere else.
I think this is partially why things like discord and in general semi-private circles are very popular. Here on HN discord is often criticized cause it's inherently a closed platform but that also makes it less accessible for content enshittificators.
