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My expectation of Apple is that they lurk in the shadows, looking at what others do while perfecting their own thing. Then on the day of release, they'll be a decade ahead of competition.

They've done this a dozen times already.



Which dozen times has Apple released something decades ahead of the competition? I'm blanking on 4-12.


64-bit phones is the easy one.


iPhone, Siri


Spotify / Apple Music

Netflix + Hulu / Apple TV+

Generic Earbuds / AirPods

Meta Quest / Apple Vision Pro

(The last one being a hopeful wish)


? AppleTV and Apple Music are not decades ahead of anything. AirPods are way better than the existing Bluetooth headsets that were on the market.


Maybe they aren’t “decades ahead” but they’re examples of Apple being slow to market, launching very competitive products years after the market was established.

E.g. assuming Apple Vision launches soon, they’ll be “many years behind” Quest from the date of first launch, but most likely miles ahead as far as usability.




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