Only if the app makes a series of decisions that lead to that outcome.
They can either stick with the 15%/30% commission without install fees. Let’s assume it has a revenue of >$1m, so that would be 30%.
Or they can opt into the new EU offering.
Then they’re immediately subject to a €0.50/unique install in 12 months per install in the EU over they reach a 1M installs in the EU.
The baseline is just that, that install fee. Which Apple calls the Core Technology Fee (CTF), in other words a fee for using Apple’s IP in your app.
If they also choose to distribute via the App Store then they’ll pay a commission of 17% and if they also choose to use IAP then they pay an additional 3% in processing fees.
Ironically, the CTF pushes bigger devs to use alternative stores, assuming they will offer a lower commission rate than 17%.
But it’s definitely possible to only pay the CTF if so desired.
It makes sense for apps which have a high ARPU. In gaming and related sectors, the number is notoriously low, even for large developers. The flow is new user installs app -> fraction keeps the app -> even smaller fraction pays. Typically even for a 10% paying users for an app like fortnite. Apple earns more with new terms compared to older terms.
I agree devs dont have to go for new terms and could stay with existing terms. The whole convoluted way of introducing this is meant to have that effect.
> Only if the app makes a series of decisions that lead to that outcome.
Isn't that convenient, a series of (dis)incentives which ensure the house always wins, not just on average, but 100% of the time. Something that a certain piece of anti-trust regulation is intended to change?
Only if the app makes a series of decisions that lead to that outcome.
They can either stick with the 15%/30% commission without install fees. Let’s assume it has a revenue of >$1m, so that would be 30%.
Or they can opt into the new EU offering.
Then they’re immediately subject to a €0.50/unique install in 12 months per install in the EU over they reach a 1M installs in the EU.
The baseline is just that, that install fee. Which Apple calls the Core Technology Fee (CTF), in other words a fee for using Apple’s IP in your app.
If they also choose to distribute via the App Store then they’ll pay a commission of 17% and if they also choose to use IAP then they pay an additional 3% in processing fees.
Ironically, the CTF pushes bigger devs to use alternative stores, assuming they will offer a lower commission rate than 17%.
But it’s definitely possible to only pay the CTF if so desired.