100%. There are revenue management consulting firms that boast of increasing price realization by 15%+ by managing admission rates, communication patterns, and "scholarship grants" to optimize bottomline price.
When the marginal cost of each student is probably $20K, anything over that is awesome. So even if you give a $30k "merit scholarship" to a full pay student you are making bank, as you are still clearing $50K+ as a university.
Perverse outcome of this is that the richer students will get more "merit aid."
Also, Ivy leagues + Stanford and MIT are a cartel, and don't give merit aid. So they use the "need based" aid system to even more increase their price realization from the richest folks.
(Ask me how I know: parent who went way too deep on this, and is now stroking a $85K check to an ivy.... lol.)
A lot of the expensive universities operate near capacity, where capacity is limited by housing, zoning, lecture hall space, capacity of the departments, etc. They have costs that look marginal (housing, teaching, food) and costs that look fixed (administration, management, some IT expenses, libraries). But, due to the approximately fixed class sizes, this whole breakdown seems a bit fictional.
When the marginal cost of each student is probably $20K, anything over that is awesome. So even if you give a $30k "merit scholarship" to a full pay student you are making bank, as you are still clearing $50K+ as a university.
Perverse outcome of this is that the richer students will get more "merit aid."
Also, Ivy leagues + Stanford and MIT are a cartel, and don't give merit aid. So they use the "need based" aid system to even more increase their price realization from the richest folks.
(Ask me how I know: parent who went way too deep on this, and is now stroking a $85K check to an ivy.... lol.)