Absolutely feels that way... but it may also be VITAL.
The first (really only) goal of a company is to not die. I call this the SHL rule - as it was recommended several times to SHL that he kill off Gumroad.
Who can kill a company varies over time. Initially, that is likely 100% the founders. Either giving up, feuding or running out of money. Then investors/debtors have the power to kill a company off. Finally, and every company should be so lucky to reach this level, acquirers/bankers/Government can kill off a company. Making sure you don't die - and knowing who has the power to kill you off - should be prioritised at (almost) any cost.
As an example, I once had a client who spent $X0K a month on AdWords for one keyword exact matched. It generated almost no revenue. The main investor would Google this one word, and if the site did not rank 1st both paid and organic, he'd threaten to pull all future funding. The company was loss making at that time, so that would have killed it off. I moved that one keyword into it's own AdGroup, called it "Investor Relations", never talked about it again, and years later the company was sold for $X0,000,000.
Absolutely feels that way... but it may also be VITAL.
The first (really only) goal of a company is to not die. I call this the SHL rule - as it was recommended several times to SHL that he kill off Gumroad.
Who can kill a company varies over time. Initially, that is likely 100% the founders. Either giving up, feuding or running out of money. Then investors/debtors have the power to kill a company off. Finally, and every company should be so lucky to reach this level, acquirers/bankers/Government can kill off a company. Making sure you don't die - and knowing who has the power to kill you off - should be prioritised at (almost) any cost.
As an example, I once had a client who spent $X0K a month on AdWords for one keyword exact matched. It generated almost no revenue. The main investor would Google this one word, and if the site did not rank 1st both paid and organic, he'd threaten to pull all future funding. The company was loss making at that time, so that would have killed it off. I moved that one keyword into it's own AdGroup, called it "Investor Relations", never talked about it again, and years later the company was sold for $X0,000,000.