The point I'm making is that is just a cost, so X is the money made from spam, and Y is how much it costs to send it, if X > Y, you're still getting spam. Companies pay MailChimp and every one in that whole ecosystem money. adding another cost is just adding another mouth to feed.
...which changes the economics of sending the spam email. Surely some of them will be "valuable" enough to send even with the added cost; however, a measure doesn't need to be 100% effective to be useful.
