You are not making money off the product when doing piracy. In this case they stole the code to make money off it which is very different

Money has nothing to do with it. The justification for piracy has always been that the original work is still there, so it's not considered theft.

Not only is the original GPLd code still there, the owner of that code didn't have the money in their pocket, so nothing was actually 'stolen'.

It's why I support using GPLd code in proprietary applications. This team just got sloppy and copy/pasted. They should have hired me and I would have made it virtually untracable.