The choices are driven by the extra revenue and will not change until mass enforcement. Some sites (mostly news) even have a "buy subscription" or "accept cookies" option which I thought was not allowed under GDPR.
EU should have just banned all collection. You give an inch and the parasites take a mile.
If given an active choice nobody* would ever go "yes I want you to sell my data to your 1,414 carefully selected partners". Maybe they want personalisation when they sign up for an account, but you ask them that at signup time, not the first time they land on your page.
