Bribes are one thing, but individuals operate independently and may post unpredictably on certain topics. Their posts don't have to be "cleared" by higher ups. They can be harder to suppress precisely because of this. I don't rely on people whistle-blowing, because that means risking a job or even career. How many stories are quietly squashed that no whistle-blower ever revealed? We'll never know. This is IMO far more hidden than the "private" affair of a blogger going crazy.
My bet is that news media organizations are easier to control than it is to control a bunch of unpredictable, independently operating individuals (though it is far easier to control a single individual, no doubt).
I am worried about things like deciding on a narrative at the corporate level. E.g. https://www.washingtonexaminer.com/opinion/1643786/new-york-..., or, say, CDC and news outlets flip-flopping on things like mask mandates / COVID lab leak and the like. Whenever large-scale incentives are involved, I do not trust news media, and especially think that what individual bloggers and other people are saying will give you a better perspective on things. Whereas when there aren't clear incentives in any direction, or when one requires a reporter "on the ground", there can be good reason to trust news media over individuals.
News media are also broadly incompetent when it comes to reporting on areas where expertise is required (e.g. tech, science), and there, specific individuals again are far, far more trustworthy. Heck, most news media is too lazy to even cite much of anything they say. As I said, this isn't an either/or thing, but for sure trust in news media should decline as people recognize the areas where other sources are more trustworthy.
My bet is that news media organizations are easier to control than it is to control a bunch of unpredictable, independently operating individuals (though it is far easier to control a single individual, no doubt).
I am worried about things like deciding on a narrative at the corporate level. E.g. https://www.washingtonexaminer.com/opinion/1643786/new-york-..., or, say, CDC and news outlets flip-flopping on things like mask mandates / COVID lab leak and the like. Whenever large-scale incentives are involved, I do not trust news media, and especially think that what individual bloggers and other people are saying will give you a better perspective on things. Whereas when there aren't clear incentives in any direction, or when one requires a reporter "on the ground", there can be good reason to trust news media over individuals.
News media are also broadly incompetent when it comes to reporting on areas where expertise is required (e.g. tech, science), and there, specific individuals again are far, far more trustworthy. Heck, most news media is too lazy to even cite much of anything they say. As I said, this isn't an either/or thing, but for sure trust in news media should decline as people recognize the areas where other sources are more trustworthy.