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Transmeta floundered because Intel simply appropriated their technologies, allowing them to jump ahead in energy efficiency:

https://www.computerworld.com/article/1565866/intel-settles-...



  Intel infringed on one of its patents when it inserted a technology called "enhanced SpeedStep" into its models

  starting in 1991 (which predates the Pentium Pro) [...] Transmeta was the first company to emphasize that power consumption was going to be a major headache for chip and computer makers.

  Transmeta's ideas did spark Intel to look more closely at power consumption.
https://www.cnet.com/tech/tech-industry/transmeta-sues-intel...




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