| 1. | | The language of marketing is so imprecise as to be almost meaningless (marketingweek.com) |
| 4 points by kervokian on Sept 7, 2021 | past |
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| 2. | | Frustrated at Work? That Might Just Lead to Your Next Breakthrough (nytimes.com) |
| 1 point by kervokian on Sept 6, 2021 | past | 1 comment |
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| 3. | | 50 Phrases That Kill Creativity (davedufour.com) |
| 2 points by kervokian on Aug 31, 2021 | past | 1 comment |
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| 4. | | How to Negotiate with Ransomware Hackers (newyorker.com) |
| 1 point by kervokian on July 12, 2021 | past |
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| 5. | | A little corner of the internet to find good landing page copywriting examples (greatlandingpagecopy.com) |
| 1 point by kervokian on July 7, 2021 | past |
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| 6. | | The Cost of Free Technology (spectator.co.uk) |
| 2 points by kervokian on May 7, 2021 | past |
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| 7. | | Beyond Burned Out (hbr.org) |
| 2 points by kervokian on April 14, 2021 | past |
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| 8. | | The Nixon Seminar with Peter Thiel (nixonseminar.com) |
| 58 points by kervokian on April 8, 2021 | past | 75 comments |
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| 9. | | Oldie but goldie: How the Mad Men lost the plot (ft.com) |
| 2 points by kervokian on April 1, 2021 | past |
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| 10. | | Sir John Hegarty: The Ad Industry Has Given Up on Persuasion (lbbonline.com) |
| 3 points by kervokian on March 30, 2021 | past |
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| 11. | | Adland Is an Island (alexmurrell.co.uk) |
| 2 points by kervokian on March 18, 2021 | past |
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| 12. | | How ITV and Veg Power persuaded British kids to eat their veggies (creativesamba.substack.com) |
| 2 points by kervokian on Jan 24, 2021 | past |
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| 13. | | Ahhh, the Power of Expectations (creativesamba.substack.com) |
| 3 points by kervokian on Dec 28, 2020 | past |
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| 14. | | Facebook Never Fails to Disgrace (cmail19.com) |
| 1 point by kervokian on Dec 1, 2020 | past |
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| 15. | | The Most Unfashionable Form of Advertising? (davedye.com) |
| 3 points by kervokian on Nov 30, 2020 | past |
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| 16. | | The surprising brilliance of meal kits (spectator.co.uk) |
| 3 points by kervokian on Nov 29, 2020 | past | 1 comment |
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| 17. | | Ad legend John Hegarty on the core principles of brand building (campaignlive.co.uk) |
| 2 points by kervokian on Nov 26, 2020 | past |
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| 18. | | A little technique to write unignorable headlines: handle objections right away (teardwn.com) |
| 1 point by kervokian on Nov 26, 2020 | past |
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| 19. | | The persuasive way to use numbers (teardwn.com) |
| 1 point by kervokian on Nov 25, 2020 | past |
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| 20. | | Use your audience’s language, not yours (creativesamba.substack.com) |
| 3 points by kervokian on Nov 24, 2020 | past |
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| 21. | | A landing page template that explains how to write persuasive web copy (copyipsum.com) |
| 4 points by kervokian on Nov 17, 2020 | past |
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| 22. | | The Troxler effect, another example of how our minds filter reality (creativesamba.substack.com) |
| 3 points by kervokian on Nov 17, 2020 | past |
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| 23. | | The Politics of Humiliation (campaignlive.co.uk) |
| 2 points by kervokian on Nov 10, 2020 | past | 2 comments |
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| 24. | | Two-sided messages: they sound stupid. And they work (medium.com/_miguelferreira) |
| 3 points by kervokian on Nov 9, 2020 | past |
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| 25. | | Marketers should think more about handbrakes than accelerators (marketingweek.com) |
| 2 points by kervokian on Nov 9, 2020 | past |
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| 26. | | Breaking the Fourth Wall when you're writing marketing copy (creativesamba.substack.com) |
| 2 points by kervokian on Oct 31, 2020 | past |
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| 27. | | How can your brand (and your website) grow? Be distinct like António Variações (creativesamba.substack.com) |
| 3 points by kervokian on Oct 28, 2020 | past |
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| 28. | | How Biased Are We? (campaignlive.co.uk) |
| 2 points by kervokian on Oct 23, 2020 | past |
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| 29. | | If you want a bigger marketing budget, focus on creating cash flows (marketingweek.com) |
| 1 point by kervokian on Oct 19, 2020 | past |
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| 30. | | Two-sided messages: they sound stupid. And they work (creativesamba.substack.com) |
| 12 points by kervokian on Oct 13, 2020 | past |
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| More |
