Your customers don't care. Customers don't care that you only have two engineers. Customers don't care how little time you had. Customers don't care how you did so much with so little. Customers don't care that you're losing money every month. Customer's don't even care why you made a decision that negatively impacted them. Customers don't care about you. They care about the end result in their hands and nothing else.
You're right, and I'd call that a correction not extension.
Bens Blog says: "When things go wrong in your company, your employees don't care... Nobody cares." Sounds like a false statement. Employees are not customers, they have a stake and interest in healthy operation of the business. If they don't, then the company culture must be crap.
Looking closely at reasons for failure is about learning lessons and avoiding similar trouble in future. At the last two companies I worked for, there was a constant drive and focus on "moving forward" - literally that phrase would pop up in emails and meetings, and too frequently the same mistakes would be repeated.
I got confused when I read that section, I realized what he was trying to say was, "When things go wrong in your company, your employees don't care about your excuses... Nobody cares about your excuses."
And that's true, if my company stops giving me a paycheck, I will be gone very quickly. No reason to stay around that kind of company. I doubt you are much different.
Your customers don't care. Customers don't care that you only have two engineers. Customers don't care how little time you had. Customers don't care how you did so much with so little. Customers don't care that you're losing money every month. Customer's don't even care why you made a decision that negatively impacted them. Customers don't care about you. They care about the end result in their hands and nothing else.