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It's not just games: I tried to buy a Panasonic bread machine on Amazon UK back in January but it was a 'Prime Exclusive'.

I bought it instead from Argos nearby for the same price.

A few days later it was no longer 'exclusive'. Presumably just more Amazon psychological experimentation.

Edit: model is SD-2500



Similarly, Pampers nappies have only been available to Prime customers for some months now.


Not everywhere. In Japan they are available to everyone still.




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