> Especially as the price approaches four digits, "what if this gets stolen?" has to be near the top of most potential buyers' list of concerns and probably chills sales to some degree.
If you're spending that much on a bike then you're cycling regularly (communter and/or every weekend type). You're not going to ride a shitty bike if you're riding that often. Bikes aren't like cars -- a Corolla will get you from point A to point B just as well as a Cadillac, but a doubling in the price point of a bike (esp. 500 to 1000 range!) has a massive impact.
Of course there are people who buy racing bikes and ride them a few times a year. But those people rare enough that it doesn't make sense to spend the money designing and stocking a product just for them. And anyways, the guy on the sales floor is probably going to be the most important factor in their purchasing decision.
> You're not going to ride a shitty bike if you're riding that often.
Yes and no. If you ride that much, you won't be riding a shitty bike. However, it is NOT the case that if you ride that much, riding a "non-shitty" bike means you ride an expensive bike. Bike manufacturers would love for you to think that you need to pay a lot to get a decent bike, but it isn't true. You can easily spend $50 to $300, trick out the components for another $50 to $200, and have a _fantastic_ ride that can beat the pants off of most bikes out in the wild, including bikes that cost thousands. And, the more you ride and the longer you've been riding, the more likely doing this comes easily.
But the people with the skill-set and interest in doing that are going to do so anyways; I don't see how anti-theft tech would convince that type of person to shell out an extra few hundred for a bike. They would just buy something and install it themselves.
I just don't see the market for integrated anti-theft. Seems more like a custom component type of thing.
I'd go further than that -- riding a cheap bike with a heavy U lock makes theft so rare in most places that it's not worth wasting any further time/money on the problem.
If you're spending that much on a bike then you're cycling regularly (communter and/or every weekend type). You're not going to ride a shitty bike if you're riding that often. Bikes aren't like cars -- a Corolla will get you from point A to point B just as well as a Cadillac, but a doubling in the price point of a bike (esp. 500 to 1000 range!) has a massive impact.
Of course there are people who buy racing bikes and ride them a few times a year. But those people rare enough that it doesn't make sense to spend the money designing and stocking a product just for them. And anyways, the guy on the sales floor is probably going to be the most important factor in their purchasing decision.