Not a particular surprising move. Microsoft's CPC for Bing has be going up quarter over quarter and Google's has been going down. Presumably at some point they meet in the middle. But as Bing's have gotten high enough to pay the freight sending more traffic there is all upside for Microsoft.
The reasoning is a bit flimsy though, if you consider Cortana as simply a "hands free typing device" its kind of like restricting your special snowflake keyboard to only your apps.
But with Amazon owning the cloud computing dollars, Facebook consuming a bigger and bigger serving of the Internet Advertising pie, Netflix and Amazon being the place where video streaming makes money, I would expect Google has to feel a bit backed into a corner, and its competitors feeling a bit like they have a way to weaken it further. It feels like another "big shift" in terms of players in the market space.
The reasoning is a bit flimsy though, if you consider Cortana as simply a "hands free typing device" its kind of like restricting your special snowflake keyboard to only your apps.
But with Amazon owning the cloud computing dollars, Facebook consuming a bigger and bigger serving of the Internet Advertising pie, Netflix and Amazon being the place where video streaming makes money, I would expect Google has to feel a bit backed into a corner, and its competitors feeling a bit like they have a way to weaken it further. It feels like another "big shift" in terms of players in the market space.