Most of them fail, but there's a lot of people trying to solve Big Data problems on a shoe string budget. That's part of the disconnect, us NoSQL folks are excited by having cheap solutions to problems we wouldn't be able to afford to tackle otherwise, whilst SQL folks are are shaking their heads at the mess we'll have to clean up if our prototypes do become successful.
There's tens of thousands of alternative search engines out there, see this for a sample from '07:
http://www.altsearchengines.com/2007/10/29/the-top-10-list-o...
Most of them fail, but there's a lot of people trying to solve Big Data problems on a shoe string budget. That's part of the disconnect, us NoSQL folks are excited by having cheap solutions to problems we wouldn't be able to afford to tackle otherwise, whilst SQL folks are are shaking their heads at the mess we'll have to clean up if our prototypes do become successful.