Not necessarily, but newspapers play a useful role in our society so it's definitely worth saving/helping them, but this doesn't apply to all businesses.
I have actually two idea that might help transform from advertising:
- sponsored content (I know, it's still advertising, but better), like more PR articles and in depth interviews of product creators. that can't be easily blocked and has some value.
- transforming the brand focus to journalists instead of the main brand. For example I don't really know any New York Times journalists by name, I know a few from the tech sector, but also few. Medium did this in a way, but that's out of control because anyone can share any bullshit there. The solution should be in between, like people would say instead there's a great New York Times article, "John von Foo updated his page on the Times network". The design would also author focused and brands would act as a quality filter.
I have actually two idea that might help transform from advertising:
- sponsored content (I know, it's still advertising, but better), like more PR articles and in depth interviews of product creators. that can't be easily blocked and has some value.
- transforming the brand focus to journalists instead of the main brand. For example I don't really know any New York Times journalists by name, I know a few from the tech sector, but also few. Medium did this in a way, but that's out of control because anyone can share any bullshit there. The solution should be in between, like people would say instead there's a great New York Times article, "John von Foo updated his page on the Times network". The design would also author focused and brands would act as a quality filter.