Describe in simple terms a major product feature that either or both:
a) solves the biggest pain point for your customer
b) makes you the most different from your closest competitor
Examples:
https://heapanalytics.com: Automatically track all website and app user actions - no coding required
https://mailchimp.com/: Easiest to use email marketing platform
https://www.pipedrive.com/: Drag and drop interface CRM - view all deals by type at a glance
https://www.getrevue.co - Effortlessly send a weekly newsletter to engage your audience
http://www.artofemails.com/ - Proven prewritten sales email templates
For example, the "input output" part. Without that you are probably missing some representation of the user/customer in your description.
Ab rollers would never sell if they said "gives you rock hard abs" without the "just 20 minutes a week!" part.
Describe in simple terms a major product feature that either or both:
a) solves the biggest pain point for your customer
b) makes you the most different from your closest competitor
Examples:
https://heapanalytics.com: Automatically track all website and app user actions - no coding required
https://mailchimp.com/: Easiest to use email marketing platform
https://www.pipedrive.com/: Drag and drop interface CRM - view all deals by type at a glance
https://www.getrevue.co - Effortlessly send a weekly newsletter to engage your audience
http://www.artofemails.com/ - Proven prewritten sales email templates