Why would I be digging through Red Hat's blog to find this, and not find it on the site of the actual thing itself?

I was expecting to find a video in the link you pasted, almost missed it. Here's the actual link to the video https://vimeo.com/215402513/02867b4aea

That video adresses a bunch of the issues noted. It briefly shows provisioning, the editor, deployment, issue tracking in action, and the narrator overviews the vision & reasoning. It should be touted more prominently.