Whats worse is when colleagues at work can look over your shoulder and see everything you are considering buying. Luckily for me my purchasing habits are pretty mundane, but I can imagine this could get quite embarrassing for people shopping for more risky items.
Indeed. It was especially awkward after I searched for "Willy Wonka costume", which prompted Amazon to also show me the results for "Willy costume". Some of those items were then clearly visible in almost every Amazon ad and recommendation I received during the next couple of months.
