What I find puzzling is that this pink chocolate 'invented in 2017 by a Swiss company marketing to millenials' appears to have been available in British sweet shops for over 20 years.
You know, I've never even considered that they were chocolate. I always thought they were just a smooth soft candy kind of thing. For, like, 4 decades.
https://www.sweetsncandy.co.uk/a-jar-of-pink-and-white-choco...
https://i.pinimg.com/originals/66/0b/87/660b8713654b075c0a81...
My conclusion: while the Swiss are masters of chocolate, the Brits are masters of time travel.