It helps remind people that Elsevier should be boycotted, everything that they provide should be avoided whenever possible, and provides an alternative that doesn't rely Elsevier nor make a false impression (by using their resources) that they are a relevant and useful part of the scientific process.

Did you apply your moniker to yourself? [For the rest of the world: Bromskloss is Swedish for brakepad]. The link achieves access to the article without driving traffic to the parasites at Elsevier.

Hah, interesting. Brake pad is a mild insult in Russian, used in the same way slowpoke is used in English online these days.

I've always wondered which languages use brake pad (or any part of the braking mechanism) in the same way.

Yes, interesting, thank you. I've never heard bromskloss used that way in Swedish, but then, I'm Danish, and don't really know this neighbouring language from the inside.

So that elsevier doesn't study user interactions, or that new users don't rely upon their services