It is control over however, of the tangible embodiment of an idea. Like in movies where people fight over the last Bible in a post-apocalyptic world. The secular representation has a high degree of influence because true embodiment is too fragmented. The idea of the elephant only occurs with multiple people in multiple areas being able to observe their immediate environment (trunk, legs, etc..). If you take away the tools that allow for idea harmonization then the idea is crippled. Instead of a moving living elephant you have a chimera, or only static snapshots of what was.