I think the case in question made some national headlines (because of the ongoing ACA debate) earlier this year after Mr. Boyle had died:

https://tonic.vice.com/en_us/article/ezwwze/the-high-price-o...

https://www.snopes.com/shane-patrick-boyle-died-after-starti...

What algorithm is being blamed? Twitter's or Facebook's? If the former, @shanecomix had 232 total tweets since 2012. The GoFundMe tweet could have been easily missed in a chronological newsfeed.