I agree, but I still think Facebook is unusually bad in this respect, and perhaps uniquely so.
Physical products have reasonably comprehensible user experiences. That's even true for much software. Microsoft Word is a beast, but the user experience is tethered by the external reality of what people do with it. Memo writers and novel writers and PhD dissertation writers all have different needs, but it's reasonably clear what their goals are and what successful outcomes look like. There are approximately equivalent tools that can be swapped in.
Facebook, on the other hand, is creating an ongoing experience. My needs are jumbled together with that of my friends, their friends, strangers, news organizations, advertisers, companies, non-profits, celebrities, would-be celebrities, and Facebook itself. And each experience is deeply individualized, adding yet more complexity.
It still probably had some intellectual coherence at a much smaller size. But they have so many people working, and so many of them beavering away at optimizing semi-conflicting metrics based on so much data that I don't believe it makes sense to anybody there. Much less sense than Word makes to its creators, for sure.
Physical products have reasonably comprehensible user experiences. That's even true for much software. Microsoft Word is a beast, but the user experience is tethered by the external reality of what people do with it. Memo writers and novel writers and PhD dissertation writers all have different needs, but it's reasonably clear what their goals are and what successful outcomes look like. There are approximately equivalent tools that can be swapped in.
Facebook, on the other hand, is creating an ongoing experience. My needs are jumbled together with that of my friends, their friends, strangers, news organizations, advertisers, companies, non-profits, celebrities, would-be celebrities, and Facebook itself. And each experience is deeply individualized, adding yet more complexity.
It still probably had some intellectual coherence at a much smaller size. But they have so many people working, and so many of them beavering away at optimizing semi-conflicting metrics based on so much data that I don't believe it makes sense to anybody there. Much less sense than Word makes to its creators, for sure.