Amazon banned all stores on their market place from selling the Google products. That is like Walmart owning a strip mall and saying all the stores can not sell certain products. That if someone interested you instead have to sell them this competing product. Even though all their other stores not in the strip mall do.
Amazon purchased Twitch and removed the app from the Roku. Amazon behavior is getting worse and hope Google can use their muscle and force Amazon to behave. Google has all the cards and Amazon played the only one they had.
This is interesting. I’m no business strategist but I feel like this is the wrong move on Googles part. It would have been a fine tactic against pretty much any other company. But Amazon is probably the one company with the infrastructure (and will to expand/diversify) to create its own video hosting service and be competitive.
Facebook is another, and has created such a competitive video service. However, it is still no YouTube. Amazon also lack's Facebook's social infrastructure for easy search and discovery so presumably they would also have a harder time of it.
If amazon is going to be anti-consumer and anti-competitive (by refusing to sell certain products), then this is a very reasonable response from Google.