It does, it increases marginal advertising efficiency, which makes more ads economically viable, which then increases ad spending, and creator revenue.
That is as weak an argument as the argument that extending copyrights for works by dead authors ‘promotes the progress of science and useful arts’ because it funnels money to people who are involved in creating works.
If you accept that kind of argument you can justify just about anything.
It does, it increases marginal advertising efficiency, which makes more ads economically viable, which then increases ad spending, and creator revenue.