But we're not talking about a web startup. I think if you saw the actual hourly work breakdown, cost breakdown, and number of people who would need to be involved to make that change your head would spin.

Recent project I worked on the dev cost ended up being about 10% of the total cost of the project. It's amazing how much effort it takes to move the institution any.

I bet the naming of each link was approved by a 16-people committee over a 4-week process, each bikeshedding it their own way and forgetting about the actual context of it.

Then adding one new link with any reasonable categorization might mean changing the label on a separate link to make it more distinct, and no one wants to go there anymore.

"Should 'FOR REAL' be all in capitals? Bold? Or maybe a different font? I know! We can find a proprietary font that's 99.9% like Arial, but we'll need to throw in specific rules to who can use it and how..."