I think their choice will depend on which business units might be housed in the second headquarter. Atlanta has seen an influx of new corporate headquarters and has a major distribution center already which could help its chance at being selected. The downsides are the local education metrics will differ wildly depending on which area they decide to settle in. The northern section of Atlanta does better than the southern and downtown section, but neither perform to the standards of private schools which is where most affluent residents send their children.