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the ability to order search results and to choose when and where to display ads provides pricing power for google's many forms of advertising.

and google is relatively immune to the reactions of it's competitors, like bing, in how it prices its ads.



But this is true of all websites. Are you suggesting that AdWords (not AdSense) holds a plurality market share of the online ad industry? Or that search result ads should be evaluated as their own industry? The first is I believe just not true, and the second seems like an issue of p-hacking your way to a monopoly.




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