The workbook docs are great along with these how is it good/not:
* Hair on Fire, is this a nice-to-have or a must-have?
Access to Market, do I have easy access to potential customers?
* Day 1 Revenue, does this have the potential to make money from day 1 or does commercialization require further thought?
* Revenue Scalability, does this target market have scale?
Defensibility, how hard would it be for someone to create a copycat?
* Lack of Competitors, is this blue ocean or red ocean space?
* Personal Passion, is this aligned with my interests?
Unfair Advantage, do I have some special skill set that makes me the perfect person to launch this?
* IP Creation, will I be creating something of technical value that could be re-used elsewhere?
* Acquisition Potential, is this idea in a space where there is acquisition activity?
* Hair on Fire, is this a nice-to-have or a must-have? Access to Market, do I have easy access to potential customers?
* Day 1 Revenue, does this have the potential to make money from day 1 or does commercialization require further thought?
* Revenue Scalability, does this target market have scale? Defensibility, how hard would it be for someone to create a copycat?
* Lack of Competitors, is this blue ocean or red ocean space?
* Personal Passion, is this aligned with my interests? Unfair Advantage, do I have some special skill set that makes me the perfect person to launch this?
* IP Creation, will I be creating something of technical value that could be re-used elsewhere?
* Acquisition Potential, is this idea in a space where there is acquisition activity?