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Sorry, but sometimes movies just really do kind of blow.

When you make a PG-13 movie that barely manages to challenge a thirteen year old's world view, don't ever expect that movie to impress anybody over twelve.

If you market that movie to an older age bracket, go ahead and act surprised when revulsion ensues at transparent themes and pandering group think that alienate any given cross section of bike-sheddable opinions a discriminating nerd can have.

Go ahead and water down everything to please everyone. Flatten characterization, with translatable cookie-cutter dialog that tests well for focus groups across 20 languages.

Movies have been subjected to the equivalent of industrialized agribusiness strategies and tactics since the late 90's and it's a problem that won't go away.

Nerds on the internet are all correct in completely destroying movies that try to please everyone.

It's the only silver lining anyone can find, now that movies are unwatchable.

All of us. Everyone would rather just have movies worth watching, but that simply doesn't take shape. Who's fault is that? The disatisfied viewers? It's our fault that we don't like garbage?



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