Properly in this context would mean achieving the same effect at the lowest possible overall expense of energy (including those of developer laptops) given specific hardware.
Google spends a lot of effort optimizing their software because they bear the energy cost of running it in their own data centers.
Websites do not bear the energy cost of running their code on enduser devices.
The lack of incentives turns energy waste into an externalty which means it is not factored into development.
Google spends a lot of effort optimizing their software because they bear the energy cost of running it in their own data centers.
Websites do not bear the energy cost of running their code on enduser devices.
The lack of incentives turns energy waste into an externalty which means it is not factored into development.