Korea and China - not spent long in either, but can quite believe that larger phones would play better culturally in those countries than in Japan.
Japan - small does generally play very well here - think back to how small some of the Toshiba Libretto notebooks were.
A high-quality, small phone; easy to hold; easy to store in a small designer bag - once the novelty factor of a bigger phone has worn off - it's hard to understand why that's such a niche play.
Only Apple, Google, Samsung etc. have authoritative data. But from Apple's point of view, cancelling the iPhone SE would have simplified their supply chain, which would have been an easy sell to Tim Cook as he's an operations guy.
That doesn't mean that we'll never see another small phone from Apple again.
Japan - small does generally play very well here - think back to how small some of the Toshiba Libretto notebooks were.
A high-quality, small phone; easy to hold; easy to store in a small designer bag - once the novelty factor of a bigger phone has worn off - it's hard to understand why that's such a niche play.
Only Apple, Google, Samsung etc. have authoritative data. But from Apple's point of view, cancelling the iPhone SE would have simplified their supply chain, which would have been an easy sell to Tim Cook as he's an operations guy.
That doesn't mean that we'll never see another small phone from Apple again.