I have a hard time seeing the distinction between people paid by Google or Facebook to share their phone usage data vs people paid by DoorDash to deliver food. You're probably right though.

"Here's a $20 Amazon gift card for taking a survey" vs. "Here's a 1099 for the $1,200 you earned driving food around last year."

One is a consumer, one is a contractor.

Do they really get 1099s? TIL

Seems like this doesn't apply then.

I think contractors working for your company is exactly what the enterprise program is for. Basically the public at large can’t get the app, but your company has a lot more control over its distribution. IIRC they can push updates and of course deactivate it on devices of people who are terminated, that kind of thing.