This strikes me as a somewhat better treatment of much the same topic as the "The $2 Million Urinal: Why Hard Work Doesn’t Cut It" article http://behavioralscientist.org/the-2-million-urinal-why-hard... which trended here recently https://news.ycombinator.com/item?id=19328451 . So I resubmitted it even though it's had a couple of submissions already in the past month or so (https://news.ycombinator.com/item?id=19110001 and https://news.ycombinator.com/item?id=19249317 ).