I agree with you that he's not an exception, but at the same time I got a chronic sickness from the air pollution that's caused by oil and diesel car companies, and I know that millions of other people are dying, so I still think that other car company CEOs are even more shitty.
marketing matters. electric cars have been around for 100 years, but they weren't getting any measurable adoption until Tesla came around and made them seem cool. I don't like a lot about Tesla or Musk, I'm not sure they have what it takes to mature, but you can't dismiss the effect their shenanigans have had on the industry.