Ideally, the best way to balance online rhetoric is for left of center creators to generate more frequent and more compelling content (without admins needing to finesse algorithms or censor/shadow ban content in pursuit of a digital Fairness Doctrine).
By sheer quantity mainstream media leans center left and online indie media leans center right. You could say that taking the whole landscape into account that constitutes some kind of tenuous balance overall - but it would be nice if both mediums were more balanced.
Interesting aside: conservative talk radio has always been more popular than liberal talk radio - is this just the online expression of the same phenomenon? People on one side of the aisle tending to enjoy listening to and watching political content at greater length than their counterparts?
I happen to have some knowledge of radio. Lefty talk, where it got a hot stick (good antenna and respectable signal), did quite well. In my market, the progressive talk station did just fine.
Advertisers, who got it, would support the station. We had a couple who paid well, and got results.
Dirty secret in talk radio: most owners are conservative. Deffo bias there. In my market, the progressive talk station got next to nothing from the owners. Rightie talk got tons of cross promotion.
Where a leftie talk station was not owned by a major cluster, it also would do just fine.
In mainstream media, there is a basic conflict of interest. Flat out, big business does not air progressives, because progressives would cost them and regulate them.
Online, the majors are making a push to get relevant with younger people, who now call them legacy media. (Gotta hate that if you are CNN)
Access journalism, actually a basic fail to do journalism, for fear of losing access, coupled with the same big business bias, means we do not produce economic left content in major media in the US.
Some of this "extreme" discussion centers on the fact that big business simply does not want that on the air, or in people's feeds.
Progressives struggle with this constantly.
Labor just is not in most big platform interests, and many younger people simply ignore the major media for this reason.
I, at a much older age, get pushed to watch legacy media online every day, multiple times per day.
I do not want to watch them. I want more about ordinary people, labor and the political movements seeking better.
I think left-wing creators are getting better at making compelling content on YouTube and having it as part of a discussion. Hbomberguy, Shaun, PhilosophyTube, and ContraPoints come to mind.
The important thing for Lefty's, who are interested in resolving this problem, is to realize they need to support those voices. And we need to do it rather directly, because of the big systems, and the large money, really won't do it.
By sheer quantity mainstream media leans center left and online indie media leans center right. You could say that taking the whole landscape into account that constitutes some kind of tenuous balance overall - but it would be nice if both mediums were more balanced.
Interesting aside: conservative talk radio has always been more popular than liberal talk radio - is this just the online expression of the same phenomenon? People on one side of the aisle tending to enjoy listening to and watching political content at greater length than their counterparts?