It sounds like this was done as a result of attempting to buy political ads?
If so I don't think I have a problem with it. If Facebook wants to verify the identity of someone they are doing business with in person - why shouldn't they be able to? It does sound prohibitively expensive for facebook except for huge ad buys though.
You're sure? The article contains the following highly suggestive quote, and "sponsored posts" (aka ads) are a thing.
> When it comes to those who wants to run political ads on Facebook, the company verifies residency of advertisers either by physical verification (by sending someone to the address provided) or by sending a code in the post.
>> When it comes to those who wants to run political ads on Facebook, the company verifies residency of advertisers either by physical verification (by sending someone to the address provided) or by sending a code in the post.
That sentence in the article is a non-sequitur, and only goes to show that FB verify advertisers. The rest of the article makes it clear that the FB representatives were there over a post. Not an advertisement.
If so I don't think I have a problem with it. If Facebook wants to verify the identity of someone they are doing business with in person - why shouldn't they be able to? It does sound prohibitively expensive for facebook except for huge ad buys though.