> That guy explained to me that quite the opposite, that forced us to "create" the market.
Indeed.
That's the underlying reason for the hoary old truism that "the pioneers get all the arrows". In terms of business, you really don't want to be first to market. You want to be second or third, so you can learn from all the first's mistakes, and benefit from the market-building that the pioneers engaged in.
I don't think it's true that you always don't want to be first. It is true that it is very different being first, and requires different skills, timelines, etc. Also worth remembering that a company doing a very serviceable 3rd to market may not actually be able to pull off 1st, and that's ok too.
Indeed.
That's the underlying reason for the hoary old truism that "the pioneers get all the arrows". In terms of business, you really don't want to be first to market. You want to be second or third, so you can learn from all the first's mistakes, and benefit from the market-building that the pioneers engaged in.